Job Description:
Digital Marketing Analyst – Optimize Marketing Data
The Digital Marketing Analyst plays a crucial role in driving smarter marketing decisions by analyzing complex digital data. You will gather and interpret data from a variety of marketing platforms, web analytics tools, and other data sources to provide valuable insights that enhance campaign performance.
In this role, you’ll track key performance indicators (KPIs), monitor trends, and identify patterns that impact marketing effectiveness. Your analyses will support optimizing budget allocation and refining audience targeting, ensuring that marketing investments deliver maximum ROI.
You will regularly create detailed reports and dashboards to communicate findings to clients and internal teams. These reports translate raw data into clear, actionable recommendations, helping stakeholders understand performance and make informed decisions.
Collaboration is key, as you’ll work closely with media buyers, campaign managers, and product teams. Your input will directly influence marketing strategies and campaign adjustments.
A strong quantitative skillset is essential. You’ll need to be comfortable working with large datasets, statistical tools, and visualization software to uncover insights and present them clearly. Attention to detail will ensure data accuracy and reliability.
You will also stay up-to-date on the latest analytics technologies and digital marketing trends. This continuous learning allows you to recommend innovative approaches that keep our clients ahead in a competitive landscape.
The Digital Marketing Analyst balances technical expertise with strategic thinking. Your work transforms numbers into meaningful stories that power better marketing decisions and stronger results.
This position is vital to the consultancy’s ability to deliver data-driven digital media strategies that meet and exceed client goals.
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Responsibilities:
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Monitor and analyze digital marketing campaign performance across channels.
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Create dashboards and reports to communicate insights.
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Track key metrics such as CTR, CPC, CPA, and ROI.
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Collaborate with marketing and media teams to optimize campaigns.
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Conduct competitor analysis and market research.
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Identify opportunities to improve targeting and creative effectiveness.
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Support A/B testing and experimentation efforts.
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Maintain data integrity and quality across systems.
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Stay updated on analytics tools and marketing trends.
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Present findings to stakeholders in a clear and concise manner.
Preferred Qualifications:
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2+ years experience in digital marketing analysis or data analytics.
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Proficient in Google Analytics, Excel, and data visualization tools.
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Strong understanding of digital marketing metrics and platforms.
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Experience with SQL and data querying is a plus.
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Analytical thinker with problem-solving skills.
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Good communication and presentation abilities.
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Bachelor’s degree in marketing, statistics, or related field.
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Ability to work independently and collaboratively.
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Detail-oriented and organized.
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Interest in AI and digital media technologies.
