Job Description:
Paid Media Specialist – Run ROI-Driven Ad Campaigns
The Paid Media Specialist plays a vital role in driving the success of paid advertising campaigns across multiple digital channels, including search engines, social media platforms, display networks, and video outlets. You will take ownership of the entire campaign lifecycle—from strategic planning and budget allocation to execution, ongoing monitoring, and continuous optimization.
Your primary responsibility is to manage advertising budgets efficiently while maximizing return on investment (ROI) for clients. This involves carefully analyzing campaign performance data, identifying trends, and adjusting targeting, bidding, and creative tactics to improve results. You will work closely with media planning and analytics teams to ensure that paid media efforts align with broader marketing strategies and objectives.
A deep understanding of paid media platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic advertising tools is essential. You will leverage advanced analytics and tracking tools to measure key performance indicators (KPIs) and produce comprehensive reports that demonstrate campaign effectiveness.
Collaboration is crucial in this role. You will partner with creative teams to ensure ad creatives resonate with target audiences and meet brand guidelines. Additionally, working alongside data analysts and media planners will allow you to refine audience segmentation and targeting strategies, enhancing precision and impact.
The Paid Media Specialist must stay up to date with evolving digital advertising trends, platform updates, and emerging tools to maintain a competitive edge. You’ll experiment with new ad formats, automated bidding strategies, and attribution models to continually enhance campaign performance.
Strong communication skills are required to present insights, explain complex data, and recommend actionable improvements to both internal teams and clients. Your proactive approach will help identify new growth opportunities and ensure paid media campaigns consistently deliver measurable business outcomes.
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Responsibilities:
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Develop and execute paid media campaigns across multiple channels.
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Manage campaign budgets and bid strategies.
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Monitor performance metrics and optimize campaigns in real time.
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Conduct audience targeting and segmentation.
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Collaborate with creative teams to develop effective ad creatives.
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Analyze data and generate reports for stakeholders.
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Stay current with paid media trends and platform updates.
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Implement A/B testing to improve campaign effectiveness.
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Manage relationships with platform representatives.
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Ensure compliance with advertising policies and brand guidelines.
Preferred Qualifications:
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2+ years experience managing paid media campaigns.
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Proficiency with platforms like Google Ads, Facebook Ads Manager, and programmatic tools.
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Strong analytical and data-driven decision-making skills.
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Experience with audience segmentation and targeting.
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Knowledge of bidding strategies and budget management.
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Excellent communication and collaboration skills.
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Bachelor’s degree in marketing, advertising, or related field.
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Familiarity with analytics and reporting tools.
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Ability to manage multiple campaigns simultaneously.
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Passion for digital advertising and continuous learning.
