Job Description:
Search Marketing Manager – Lead SEM and SEO Strategy
The Search Marketing Manager plays a pivotal role in driving the success of digital campaigns by leading the planning, execution, and continuous optimization of search engine marketing (SEM) initiatives. Your expertise will help increase website traffic, boost conversions, and enhance brand visibility across major search platforms such as Google Ads and Bing Ads.
In this role, you will develop and implement paid search strategies that align with client goals and broader marketing objectives. You will work closely with SEO specialists to ensure that paid and organic search efforts complement each other, maximizing overall search performance and audience reach.
Your responsibilities include managing keyword research, bid strategies, and budget allocation to deliver the highest possible ROI. You will analyze campaign performance data using analytics tools and reporting platforms, identifying trends, opportunities, and areas for improvement. Your insights will directly inform campaign adjustments and strategic recommendations.
Collaboration is essential, as you’ll coordinate with creative teams to craft compelling ad copy and landing pages optimized for both user engagement and conversion. You will also partner with data analysts and product managers to leverage audience insights and testing methodologies such as A/B testing for continuous campaign enhancement.
Staying up to date with the latest search engine algorithms, advertising technologies, and industry trends is crucial. Your deep understanding of search marketing principles enables you to anticipate changes and adapt strategies proactively, ensuring sustained campaign success.
The ideal candidate combines analytical rigor with strategic thinking, excels at managing multiple campaigns simultaneously, and communicates effectively with both technical and non-technical stakeholders. As a Search Marketing Manager, you will be instrumental in driving measurable growth and client satisfaction through expertly managed search marketing campaigns.
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Responsibilities:
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Develop and execute SEM strategies across paid search platforms.
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Manage keyword research, bidding, and ad copy creation.
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Monitor campaign performance and optimize for conversions.
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Collaborate with SEO and content teams for integrated strategies.
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Analyze data to identify growth opportunities.
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Manage budgets and allocate spend effectively.
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Prepare performance reports for stakeholders.
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Stay updated on search engine trends and algorithm changes.
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Lead a team of SEM specialists or coordinate with agencies.
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Ensure compliance with platform policies and brand guidelines.
Preferred Qualifications:
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3+ years experience managing search marketing campaigns.
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Expertise in Google Ads, Bing Ads, and keyword tools.
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Strong analytical skills and data-driven decision-making.
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Experience coordinating with SEO teams.
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Excellent communication and leadership skills.
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Bachelor’s degree in marketing, business, or related field.
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Ability to manage budgets and multiple projects.
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Knowledge of conversion tracking and analytics platforms.
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Familiarity with A/B testing and CRO techniques.
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Passion for search marketing and continuous learning.
