Job Description:
Media Analyst – Evaluate Digital Campaign Results
The Media Analyst plays a crucial role in evaluating the effectiveness and ROI of media campaigns and digital advertising initiatives. You will dive deep into campaign performance data, market trends, and audience behaviors to provide actionable insights that help optimize media spend and targeting strategies.
In this role, you’ll collaborate closely with media planners, buyers, creative teams, and marketing stakeholders to ensure campaigns achieve maximum impact. Your analyses will guide decisions on budget allocation, channel selection, and audience segmentation, helping clients get the best return on their advertising investments.
You will develop and maintain detailed dashboards and reports, combining quantitative data with qualitative market insights to present a comprehensive view of campaign performance. Through deep-dive analyses, you will uncover trends, anomalies, and opportunities that inform strategic adjustments and future planning.
Clear and effective communication is vital in this role. You will translate complex data into easy-to-understand findings tailored for diverse audiences—from data scientists to senior marketing executives—facilitating informed decision-making across the organization.
Your expertise will extend to working with a variety of media measurement and analytics tools, such as Google Analytics, Nielsen, comScore, or proprietary platforms, ensuring data accuracy and relevance. You will also stay updated on evolving media metrics, attribution models, and industry best practices to maintain a competitive edge.
Moreover, you will support ongoing campaign optimizations by monitoring real-time data and suggesting tactical shifts. Your insights will directly influence creative strategies, bidding tactics, and targeting precision, driving improved engagement and conversion rates.
The Media Analyst role demands strong analytical skills, attention to detail, and the ability to think strategically about data’s impact on media performance. By connecting data with business goals, you will contribute significantly to the success of digital media campaigns and client satisfaction.
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Responsibilities:
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Analyze media campaign data and identify performance trends.
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Develop and maintain dashboards and reports.
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Collaborate with media and marketing teams to optimize campaigns.
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Perform competitive media analysis.
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Monitor KPIs and recommend improvements.
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Support audience segmentation and targeting efforts.
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Ensure data accuracy and integrity across systems.
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Stay updated on media analytics tools and methodologies.
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Present insights to internal teams and clients.
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Assist in media planning with data-driven recommendations.
Preferred Qualifications:
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2+ years experience in media analysis or digital analytics.
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Proficiency in analytics and reporting tools (Google Analytics, Tableau, Excel).
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Strong quantitative and problem-solving skills.
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Knowledge of digital media ecosystems and ad tech.
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Good communication and presentation skills.
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Bachelor’s degree in marketing, statistics, or related field.
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Ability to work collaboratively and manage multiple tasks.
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Detail-oriented with strong organizational abilities.
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Experience with programmatic advertising a plus.
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Passion for media and data analytics.
