Job Description:
Media Buyer – Purchase High-Impact Media Inventory
The Media Buyer plays a pivotal role in securing advertising space across a variety of digital channels to maximize reach and deliver strong ROI for client campaigns. You will take ownership of media purchasing, negotiating rates and placements with publishers, platforms, and networks to ensure the most cost-effective buys that align with campaign goals.
In this role, you’ll manage campaign budgets with precision, constantly monitoring spend and performance to optimize media allocations. Working closely with media planners, creative teams, and data analysts, you will ensure all campaign components align for seamless execution and maximum impact.
You will analyze audience data and campaign metrics to identify opportunities for improving placements, adjusting bids, and targeting specific segments more effectively. Your strategic insights will guide daily decisions on where and how to invest media dollars for the best possible outcomes.
Strong negotiation skills are essential, as you will build and maintain relationships with vendors and media partners to secure premium ad inventory, advantageous pricing, and value-added opportunities such as sponsorships or exclusive placements.
Additionally, you will stay informed about emerging advertising technologies, programmatic platforms, and industry trends to maintain a competitive edge. Your familiarity with ad servers, DSPs, and measurement tools will be key to executing campaigns that meet both client expectations and business objectives.
The role demands a combination of analytical thinking, market savvy, and communication skills. You will often collaborate cross-functionally, translating media strategies into actionable plans and ensuring campaigns remain on track and within budget.
By managing the buying process end-to-end, you directly influence campaign success, driving higher engagement, conversions, and ultimately client satisfaction. Your expertise ensures that every dollar spent contributes meaningfully to the broader marketing and business goals.
Find our other roles here. Find other details regarding digital and AI roles.
Responsibilities:
-
Purchase media inventory across digital platforms such as social media, search engines, and programmatic channels.
-
Negotiate rates and terms with media vendors.
-
Monitor and optimize campaign performance.
-
Collaborate with media planners and creatives for campaign alignment.
-
Manage media budgets and ensure cost-efficiency.
-
Analyze campaign data to improve buying strategies.
-
Stay updated on advertising trends and platform changes.
-
Track delivery and troubleshoot issues.
-
Prepare performance reports for clients and internal teams.
-
Build and maintain relationships with media vendors.
Preferred Qualifications:
-
2+ years experience in media buying or digital advertising.
-
Strong negotiation and communication skills.
-
Familiarity with ad platforms and programmatic buying.
-
Analytical mindset with attention to detail.
-
Experience managing budgets and campaigns.
-
Proficient in digital marketing analytics tools.
-
Bachelor’s degree in marketing, advertising, or related field.
-
Ability to multitask and work in fast-paced environments.
-
Knowledge of digital marketing trends.
-
Passion for media and advertising.
