Job Description:
Display Advertising Manager – Optimize Display Ads
The Display Advertising Manager plays a pivotal role in leading the strategy, execution, and ongoing optimization of display advertising campaigns across multiple platforms. These platforms include programmatic exchanges, direct media buys, and retargeting networks.
In this role, you will collaborate closely with media buyers, creative teams, and data analysts to ensure campaigns reach the right audiences effectively. Your goal is to maximize engagement and drive conversions that align with client objectives.
You will manage campaign budgets carefully, ensuring that resources are allocated efficiently to deliver the highest possible return on investment. Additionally, you will negotiate with vendors and partners to secure the best terms and placements.
Performance analysis is a continuous responsibility. You’ll monitor key metrics and use insights to optimize campaigns, adjusting targeting, creative assets, and bidding strategies as needed to improve results.
Success in this position requires a deep understanding of display advertising technologies. You should be familiar with audience segmentation techniques, programmatic platforms, ad formats, and tracking methods.
Keeping up with digital marketing trends is essential. Your knowledge will help you anticipate changes and leverage new opportunities in the evolving advertising landscape.
The Display Advertising Manager must combine strategic thinking with hands-on execution. Strong communication skills and collaboration with cross-functional teams ensure campaigns are well-coordinated and effective.
Your leadership directly impacts the success of digital campaigns and client satisfaction. This position is key to driving growth and innovation in our digital media consultancy.
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Responsibilities:
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Plan and manage display advertising campaigns across multiple platforms.
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Optimize campaigns for performance and budget efficiency.
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Collaborate with media buying and creative teams.
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Analyze campaign data and report results to stakeholders.
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Manage relationships with ad networks and vendors.
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Negotiate pricing and contracts with media partners.
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Develop audience segmentation strategies.
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Ensure campaigns comply with brand guidelines and regulations.
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Stay current with display advertising trends and tools.
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Lead testing and experimentation to improve campaign results.
Preferred Qualifications:
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4+ years experience in digital advertising with a focus on display ads.
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Proficiency with DSPs and ad servers (e.g., Google Marketing Platform, The Trade Desk).
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Strong analytical skills and data-driven mindset.
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Experience managing vendor relationships and contracts.
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Knowledge of audience targeting and programmatic buying.
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Excellent project management and communication skills.
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Bachelor’s degree in marketing, business, or related field.
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Ability to work collaboratively in fast-paced environments.
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Detail-oriented with strong organizational skills.
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Passion for digital advertising innovation.
