Job Description:
Programmatic Media Specialist – Optimize Ad Buying
The Programmatic Media Specialist plays a crucial support role in the successful execution and continuous optimization of programmatic advertising campaigns. You will assist in managing audience targeting strategies, closely monitor campaign performance, and conduct detailed analyses to help improve effectiveness and ROI.
In this position, you’ll work side-by-side with experienced media buyers and data analysts, contributing to the seamless operation of campaigns across various demand-side platforms (DSPs) and programmatic ecosystems. Your role involves ensuring that campaigns are correctly set up, targeting parameters are accurately implemented, and budget pacing is maintained to meet campaign goals.
A significant part of your work will focus on tracking key performance indicators (KPIs), interpreting data trends, and identifying areas where adjustments can boost engagement and conversions. You will assist in troubleshooting technical issues related to ad delivery, pixel implementation, and inventory sourcing, ensuring campaigns run smoothly without disruptions.
Your technical expertise with programmatic platforms such as The Trade Desk, DV360, or Google Campaign Manager will be essential. You’ll leverage these tools to optimize bids, refine audience segments, and contribute to automation workflows that improve campaign efficiency.
Collaboration is a cornerstone of this role. You will regularly communicate with media buyers, data analysts, and creative teams to align efforts, share insights, and support strategic decision-making. Your ability to translate complex data into clear, actionable recommendations will help drive smarter media buying and better client outcomes.
Moreover, staying current with the rapidly evolving landscape of programmatic advertising technologies and industry best practices will be part of your responsibilities. This knowledge will enable you to support innovation and maintain a competitive edge in campaign execution.
Reporting and documentation are also key tasks. You will prepare regular performance reports and summaries that highlight successes, challenges, and opportunities for further improvement. These reports help the broader team and clients understand the impact of programmatic strategies and guide future optimizations.
Ultimately, the Programmatic Media Specialist ensures that programmatic campaigns operate at peak efficiency, supporting the media buying team in delivering targeted, cost-effective advertising solutions that meet client objectives. Your blend of technical skills, analytical thinking, and teamwork will make you an indispensable part of the digital media ecosystem.
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Responsibilities:
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Assist in setting up and managing programmatic campaigns.
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Perform audience segmentation and targeting.
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Monitor campaign delivery and performance metrics.
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Collaborate with media buyers and analysts on optimizations.
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Conduct data analysis and generate performance reports.
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Help troubleshoot technical issues with campaigns.
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Stay informed on programmatic advertising updates.
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Support budget tracking and pacing.
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Maintain documentation and workflows.
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Participate in brainstorming sessions for campaign improvements.
Preferred Qualifications:
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1-2 years experience in digital media or programmatic advertising.
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Familiarity with DSPs and programmatic tools.
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Strong analytical and organizational skills.
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Good communication and teamwork abilities.
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Bachelor’s degree in marketing, communications, or related field preferred.
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Ability to manage multiple tasks in a fast-paced environment.
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Detail-oriented with a problem-solving approach.
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Interest in digital advertising technologies.
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Eagerness to learn and grow in programmatic media.
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Passion for data-driven marketing.
