Job Description:
Growth Marketing Manager – Scale User Acquisition
The Growth Marketing Manager plays a crucial role in accelerating our consultancy’s success by driving user acquisition, engagement, and retention through innovative, data-driven marketing strategies. You will lead the development and execution of integrated campaigns across multiple channels, including paid media, email marketing, social platforms, and SEO. Your focus will always be on delivering measurable growth outcomes that directly impact our clients’ business performance.
In this dynamic role, you will dive deep into customer data and analytics to understand user behavior, segment audiences, and identify key drivers of growth. You will design and run A/B tests and multivariate experiments to optimize marketing funnels and increase conversion rates at every stage of the customer journey. Your data-driven mindset will help you iterate quickly and refine campaigns to maximize ROI.
Collaboration is a core part of your day-to-day work. You will partner closely with product managers, data analysts, creative teams, and other stakeholders to align growth initiatives with broader business objectives. Together, you will identify untapped growth opportunities and develop scalable marketing programs that fuel sustainable expansion.
You will also monitor campaign performance, analyze trends, and generate insightful reports to inform strategic decisions and ensure transparency with clients. Your recommendations will guide budget allocation and tactical adjustments to maintain momentum and efficiency.
As the market evolves, you will stay current with emerging marketing technologies, tools, and best practices to keep your strategies cutting-edge. This role requires a balance of creative problem-solving, analytical rigor, and hands-on execution skills.
The Growth Marketing Manager must be proactive, results-oriented, and comfortable working in a fast-paced environment. Your leadership and expertise will be instrumental in shaping growth trajectories, increasing customer lifetime value, and driving long-term success for both the consultancy and its clients.
Ultimately, your efforts will help transform marketing data into actionable strategies that accelerate growth and deliver meaningful business impact.
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Responsibilities:
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Develop and execute multi-channel growth marketing strategies.
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Analyze customer behavior and campaign performance data.
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Design and run A/B tests to optimize user acquisition and retention.
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Collaborate with product and creative teams on growth initiatives.
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Manage paid media campaigns and budgets.
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Optimize conversion funnels and onboarding processes.
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Monitor KPIs and prepare growth reports.
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Identify new marketing channels and tactics.
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Lead marketing automation and personalization efforts.
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Stay current with growth marketing trends and tools.
Preferred Qualifications:
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4+ years experience in growth marketing or digital marketing.
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Strong analytical skills and data-driven mindset.
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Experience with paid media platforms and marketing automation tools.
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Proficiency in analytics tools like Google Analytics, Mixpanel, or similar.
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Ability to design and interpret experiments.
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Excellent project management and communication skills.
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Bachelor’s degree in marketing, business, or related field.
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Experience working in startups or fast-paced environments.
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Knowledge of SEO, SEM, and social media marketing.
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Passion for growth hacking and innovation.
