Job Description:
PPC Pay Per Click Manager – Manage Google Ads ROI
The PPC Manager plays a crucial role in driving the success of paid search campaigns by planning, executing, and managing pay-per-click advertising efforts across platforms such as Google Ads, Bing Ads, and other search engines. Your primary goal is to maximize clicks, conversions, and overall return on investment (ROI) by developing well-researched and targeted PPC strategies.
You will take ownership of the full campaign lifecycle, starting with thorough keyword research to identify high-value search terms that align with client objectives and target audiences. Based on this research, you will create and structure campaigns that effectively capture relevant traffic while optimizing cost-efficiency.
Ongoing optimization is central to your role. This involves regularly analyzing campaign performance data, including click-through rates, conversion metrics, quality scores, and cost per acquisition. Using these insights, you will adjust bids, refine ad copy, test new keywords, and implement negative keyword strategies to reduce wasteful spending and enhance campaign efficiency.
Collaboration is key in this position. You will work closely with creative teams to develop compelling ad copy and with analytics specialists to track and interpret campaign performance. This cross-functional teamwork ensures that paid search efforts are integrated with broader marketing initiatives and deliver consistent messaging across channels.
Budget management also falls under your responsibility. You will monitor daily and monthly spends, ensuring that campaigns stay within allocated budgets while maximizing the impact of every dollar spent. Additionally, you will forecast performance trends and adjust budgets proactively to capitalize on emerging opportunities or mitigate risks.
Staying current with the latest PPC trends, platform updates, and best practices is essential for maintaining a competitive edge. You will continuously explore new features, automation tools, and bidding strategies offered by search engines to improve campaign outcomes.
In addition to campaign management, you will generate detailed performance reports that highlight key insights, successes, and areas for improvement. These reports will be shared with internal teams and clients to demonstrate value and guide strategic decisions.
Overall, the PPC Manager combines analytical expertise with strategic thinking and hands-on execution to deliver high-performing paid search campaigns. Your work directly impacts lead generation, sales growth, and client satisfaction, making you a vital contributor to the consultancy’s digital marketing success.
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Responsibilities:
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Develop and manage PPC campaigns across search and display networks.
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Conduct keyword research and competitive analysis.
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Optimize bids, ad copy, and landing pages for better performance.
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Monitor and analyze campaign metrics regularly.
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Manage PPC budgets and allocate spend efficiently.
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Collaborate with creative teams on ad content.
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Implement A/B testing to improve campaign results.
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Generate reports and insights for stakeholders.
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Stay updated with PPC trends and platform changes.
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Ensure compliance with advertising policies.
Preferred Qualifications:
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2+ years experience managing PPC campaigns.
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Proficient in Google Ads, Bing Ads, and keyword tools.
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Strong analytical skills and attention to detail.
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Experience with bid management and budget allocation.
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Good communication and teamwork skills.
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Bachelor’s degree in marketing or related field.
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Ability to manage multiple campaigns simultaneously.
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Knowledge of conversion tracking and analytics.
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Familiarity with landing page optimization.
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Passion for digital advertising and data-driven marketing.
