Job Description:
Social Media Manager – Grow Brand on Social Channels
The Social Media Manager plays a vital role in shaping and executing the company’s social media strategy to drive brand awareness, foster engagement, and generate qualified leads. You will be responsible for developing creative and data-driven content plans across multiple social platforms, including but not limited to Facebook, Instagram, LinkedIn, Twitter, and emerging channels.
In this role, you will oversee the day-to-day management of social media campaigns, ensuring that content aligns with the company’s voice, marketing objectives, and target audience preferences. Your tasks will include creating engaging posts, coordinating multimedia assets like videos and graphics, scheduling content calendars, and managing community interactions to build strong online relationships.
Analyzing performance metrics such as reach, impressions, click-through rates, and conversion data will be critical to your success. You will use insights from analytics tools to continuously refine social media tactics, optimize campaigns, and report on key performance indicators (KPIs) that demonstrate impact and ROI to stakeholders.
Collaboration is central to this role—you will work closely with cross-functional teams including marketing strategists, creative designers, copywriters, and data analysts to ensure social media initiatives complement broader marketing and business goals. You will also coordinate with product and sales teams to align messaging with current offerings and promotions.
Additionally, staying current with social media trends, platform algorithm changes, and emerging technologies will be essential to keep the company’s social presence innovative and competitive. You may also manage paid social advertising budgets to amplify reach and engagement effectively.
Strong communication skills, creativity, and a strategic mindset are essential to navigate the fast-paced social media landscape and adapt quickly to shifting audience behaviors. Your leadership and project management abilities will be key to delivering consistent, high-quality social media experiences that resonate with existing customers and attract new audiences.
The ideal Social Media Manager combines a passion for storytelling with analytical rigor, using both to drive meaningful connections that support the company’s growth and brand positioning in the digital space.
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Responsibilities:
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Develop and execute social media strategies across platforms.
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Create and curate engaging content tailored to target audiences.
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Manage social media campaigns and paid promotions.
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Monitor and respond to audience interactions and feedback.
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Analyze social media metrics to assess effectiveness.
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Collaborate with marketing and creative teams on campaigns.
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Stay updated on social media trends and tools.
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Manage social media calendars and scheduling.
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Coordinate with influencers and partners.
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Prepare regular reports on social media performance.
Preferred Qualifications:
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3+ years experience managing social media accounts.
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Strong knowledge of platforms like Facebook, Instagram, LinkedIn, Twitter.
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Excellent content creation and copywriting skills.
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Experience with social media analytics tools.
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Ability to manage paid social campaigns.
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Strong communication and interpersonal skills.
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Bachelor’s degree in marketing, communications, or related field.
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Creativity and adaptability to trends.
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Ability to work in a fast-paced environment.
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Passion for social media and digital marketing.
