Media Performance Analyst

Job Description:

Media Performance Analyst – Analyze Ad KPIs

The Media Performance Analyst plays an essential role in measuring and improving the success of media campaigns across various digital platforms. Your primary focus will be to collect, analyze, and interpret campaign data, turning complex information into clear, actionable insights that drive better marketing outcomes and increase ROI.

You will closely monitor campaign performance metrics such as impressions, click-through rates, conversions, and audience engagement to identify trends and patterns. By recognizing these patterns early, you help uncover opportunities for optimization that improve targeting accuracy, budget efficiency, and overall campaign effectiveness.

In this role, collaboration is key. You will work alongside media buyers, planners, and marketing teams to ensure that every campaign decision is informed by accurate data. Your insights will guide strategic adjustments in real time, such as reallocating spend, refining audience segments, or testing new creative approaches.

You will also be responsible for developing detailed reports and dashboards using advanced data visualization tools like Tableau, Google Data Studio, or Power BI. These tools will help you communicate findings clearly to both technical experts and non-technical stakeholders, making data-driven recommendations accessible and impactful.

Strong analytical skills are crucial as you will often work with large datasets, applying statistical techniques and performance models to validate your conclusions. Attention to detail is essential to spot anomalies, detect reporting discrepancies, and ensure data integrity throughout the analysis process.

Additionally, you will stay updated on the latest developments in media analytics and digital marketing trends to continually refine your approach. Your ability to combine deep data expertise with strategic insight makes a direct impact on campaign success and client satisfaction.

Ultimately, as a Media Performance Analyst, you act as a vital link between raw data and business decisions. Your work empowers teams to optimize media investments, drive better results, and support the consultancy’s mission to deliver measurable value to its clients.

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Responsibilities:

• Collect and analyze media campaign performance data.

• Generate reports and dashboards to communicate results.

• Identify trends and insights to optimize campaigns.

• Collaborate with media buyers and planners on strategy adjustments.

• Track KPIs such as impressions, clicks, conversions, and cost metrics.

• Ensure data accuracy and consistency.

• Conduct deep-dive analyses on campaign elements.

• Recommend improvements based on performance data.

• Stay current on media analytics technologies.

• Present findings to stakeholders clearly.

Preferred Qualifications:

• 2+ years experience in media or marketing analytics.

• Proficiency in analytics and visualization tools (Google Analytics, Tableau, Excel).

• Strong data interpretation and problem-solving skills.

• Knowledge of digital advertising platforms.

• Good communication and teamwork abilities.

• Bachelor’s degree in marketing, data science, or related field.

• Detail-oriented with strong organizational skills.

• Experience with programmatic media a plus.

• Ability to work independently and collaboratively.

• Passion for leveraging data to improve marketing results.