Job Description:
SEO Search Engine Optimization Specialist – Rankings
The SEO Specialist plays a vital role in enhancing a website’s organic visibility and search engine rankings to drive qualified traffic and support broader digital marketing goals. You will be responsible for developing and executing comprehensive SEO strategies that encompass both on-page and off-page optimization techniques.
Your daily responsibilities include analyzing website performance metrics and conducting in-depth keyword research to identify opportunities for growth and competitive advantage. By optimizing site architecture, metadata, content quality, and technical elements like page speed and mobile usability, you ensure the website is search engine friendly and provides an excellent user experience.
Collaboration is essential in this role, as you will work closely with content creators, developers, and marketing teams to embed SEO best practices throughout digital properties. This includes guiding content strategy to align with keyword priorities, improving internal linking structures, and supporting backlink acquisition efforts to strengthen the site’s authority and relevance.
You will regularly audit websites to identify issues such as crawl errors, duplicate content, and indexing problems, proposing effective solutions to maintain and improve SEO health. Using various SEO tools and analytics platforms, you’ll track performance, monitor algorithm updates, and adjust strategies accordingly to stay ahead in a constantly evolving search landscape.
Clear communication is key, as you’ll provide insights and recommendations to both technical and non-technical stakeholders, translating complex SEO data into actionable plans that align with business objectives.
The ideal SEO Specialist combines strong analytical skills, a strategic mindset, and technical know-how with a passion for staying up-to-date with industry trends and search engine developments. Your expertise will help ensure the client’s digital presence is optimized to attract, engage, and convert their target audiences effectively.
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Responsibilities:
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Conduct keyword research to identify growth opportunities.
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Optimize website content and metadata for search engines.
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Perform technical SEO audits and recommend improvements.
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Develop link-building strategies to increase domain authority.
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Monitor and analyze SEO performance metrics.
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Collaborate with content and development teams on SEO best practices.
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Stay updated on search engine algorithm changes.
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Create SEO reports and present findings to stakeholders.
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Conduct competitor analysis and benchmarking.
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Recommend strategies to improve organic traffic and conversions.
Preferred Qualifications:
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2+ years experience in SEO or digital marketing.
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Strong understanding of on-page, off-page, and technical SEO.
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Proficiency with SEO tools like SEMrush, Ahrefs, Moz.
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Experience with Google Analytics and Google Search Console.
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Knowledge of HTML, CSS, and website architecture.
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Excellent analytical and problem-solving skills.
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Strong communication and teamwork abilities.
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Bachelor’s degree in marketing, communications, or related field.
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Ability to adapt to changing SEO landscapes.
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Passion for driving organic growth.
