Paid Social Media Specialist

Job Description:

Paid Social Media Specialist – Manage Paid Social Ads

The Paid Social Media Specialist plays a crucial role in designing, launching, and managing paid advertising campaigns across major social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and emerging channels. Your primary focus is to develop targeted campaigns that drive user engagement, generate qualified leads, and increase conversions aligned with client goals.

You will be responsible for managing campaign budgets carefully, ensuring every dollar spent maximizes return on investment (ROI). This involves continuously monitoring campaign performance, analyzing key metrics, and making data-driven adjustments to audience targeting, bidding strategies, and ad creative to optimize results throughout the campaign lifecycle.

Expertise in social media advertising platforms like Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads is essential. You will leverage advanced audience insights, demographic data, and behavioral signals to create precise targeting segments that reach the right people at the right time. Staying informed about platform updates and new advertising features is critical to maintaining a competitive edge.

Collaboration is a key part of your role. You will work closely with creative teams to develop compelling ad visuals and copy that resonate with social media users while staying consistent with the client’s brand voice and messaging. Additionally, partnering with analytics and media planning teams will help you refine strategies and improve overall campaign effectiveness.

You will be expected to produce detailed performance reports, translating complex data into clear, actionable insights for both internal stakeholders and clients. Your ability to communicate the impact of campaigns and recommend strategic optimizations will help drive continuous improvement and client satisfaction.

The Paid Social Media Specialist must balance creativity with analytical thinking, applying both to test new ad formats, experiment with automation tools, and implement retargeting tactics. Your proactive approach will uncover new opportunities to increase reach and engagement while efficiently managing spend.

In summary, this role requires a blend of social media expertise, technical know-how, and strategic insight to execute impactful paid campaigns that support client objectives. Your work directly contributes to building brand awareness, driving business growth, and strengthening the consultancy’s reputation in the digital marketing space.

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Responsibilities:

• Plan, launch, and optimize paid social media campaigns.

• Manage budgets and bidding strategies across platforms.

• Analyze campaign data to identify performance trends.

• Collaborate with creative teams for ad development.

• Conduct audience targeting and segmentation.

• Implement A/B testing to refine ads and targeting.

• Report on campaign metrics and ROI.

• Stay updated on social media platform features and policies.

• Manage relationships with platform account managers.

• Ensure compliance with brand and advertising guidelines.

Preferred Qualifications:

• 2+ years experience in paid social media advertising.

• Expertise with Facebook Ads Manager, LinkedIn Campaign Manager, and similar tools.

• Strong analytical skills and data interpretation.

• Knowledge of social media audience targeting options.

• Experience managing advertising budgets.

• Excellent communication and teamwork abilities.

• Bachelor’s degree in marketing, communications, or related field.

• Ability to adapt quickly to platform changes.

• Creative mindset with attention to detail.

• Passion for social media trends and innovations.