Tagging Tracking Specialist (GTM, Pixels)

Job Description:

Tagging Tracking Specialist (GTM, Pixels) – Data Tags

The Tagging Tracking Specialist plays a crucial role in ensuring the accuracy and reliability of digital data collection systems that underpin marketing analytics and campaign optimization. You will be responsible for managing the implementation, configuration, and ongoing maintenance of tagging frameworks such as Google Tag Manager (GTM), tracking pixels, and other measurement tools across multiple websites and digital platforms.

In this role, you will collaborate closely with marketing teams, data analysts, and web developers to design and deploy tracking solutions that capture essential user behavior, conversion events, and campaign performance metrics. Ensuring data integrity is paramount; you will conduct rigorous testing, validate tag firing sequences, and troubleshoot any discrepancies or tracking errors that arise.

Your expertise will extend to optimizing tag performance and site speed by auditing existing tags, streamlining setups, and recommending improvements that enhance data collection efficiency without compromising user experience. You will also stay up-to-date with evolving digital analytics technologies and industry best practices to continuously refine tracking strategies and tools.

Beyond technical implementation, you will serve as a key liaison between marketing and technical teams, translating business requirements into precise tagging specifications. Your work supports accurate attribution, campaign measurement, and actionable insights that drive data-informed decision-making and maximize marketing ROI.

This role requires a keen eye for detail, strong problem-solving skills, and deep familiarity with analytics platforms and tag management systems. Your contributions will be essential to building a robust analytics foundation that empowers the company’s digital media and AI consulting initiatives.

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Responsibilities:

• Implement and manage GTM tags and tracking pixels.

• Ensure accurate tracking of user behavior and campaign performance.

• Collaborate with developers to troubleshoot technical issues.

• Audit and validate data collection regularly.

• Optimize tagging strategies for marketing campaigns.

• Maintain documentation of tagging and tracking processes.

• Stay updated on new tracking technologies and standards.

• Train team members on tagging best practices.

• Work with analytics teams to ensure data integrity.

• Support privacy compliance related to tracking technologies.

Preferred Qualifications:

• 2+ years experience with GTM, pixels, and web analytics.

• Strong understanding of JavaScript and HTML.

• Experience with tools like Google Analytics and Tag Manager.

• Attention to detail and problem-solving skills.

• Ability to communicate technical concepts clearly.

• Bachelor’s degree in marketing, IT, or related field preferred.

• Familiarity with GDPR and privacy regulations.

• Strong organizational and documentation skills.

• Ability to work collaboratively with cross-functional teams.

• Passion for data accuracy and digital analytics.