Job Description:
Local SEO Specialist – Boost Local Search Rankings
The Local SEO Specialist plays an essential role in enhancing the online presence of businesses by increasing their visibility in local search results across major search engines and map platforms. You will be responsible for developing and implementing highly targeted SEO strategies specifically tailored to local markets and communities. Your efforts will help businesses connect with nearby customers and drive foot traffic through optimized search rankings.
In this role, you will take charge of optimizing Google My Business profiles to ensure accuracy, completeness, and regular updates. You will also manage local citations across directories and relevant platforms, ensuring consistency of NAP (Name, Address, Phone) information. Additionally, you will build and maintain local backlink profiles that strengthen domain authority and improve search rankings.
Collaboration is key to your success. You will work closely with content creators to develop localized content that resonates with target audiences. Coordination with web development teams will ensure that on-site SEO best practices are implemented, including technical optimizations such as schema markup, mobile friendliness, and fast load times. You’ll also partner with marketing teams to align local SEO efforts with broader digital campaigns.
Staying updated with evolving SEO trends, local search algorithms, and platform updates is critical. You’ll monitor changes from Google and other search providers, adjusting strategies proactively to maintain and improve rankings. You’ll use analytics and SEO tools to track performance, identify growth opportunities, and report results to stakeholders.
The Local SEO Specialist should be detail-oriented, analytical, and proactive in solving challenges. Your expertise will help local businesses increase visibility, attract quality leads, and grow their customer base in competitive markets.
Ultimately, you will play a vital role in driving targeted local traffic and enhancing customer engagement, helping our clients succeed at a community level through effective SEO practices.
Find our other roles here. Find other details regarding digital and AI roles.
Responsibilities:
-
Optimize Google My Business and other local directory listings.
-
Conduct local keyword research and implement on-site SEO improvements.
-
Build and manage local citations and backlinks.
-
Monitor and respond to local reviews.
-
Collaborate with content teams to create locally relevant content.
-
Track and analyze local search performance metrics.
-
Stay updated on local SEO trends and algorithm updates.
-
Audit and troubleshoot local SEO issues.
-
Coordinate with web development for technical SEO fixes.
-
Provide regular reports and recommendations to stakeholders.
Preferred Qualifications:
-
2+ years experience in SEO with focus on local search.
-
Proficiency with SEO tools (Moz, SEMrush, Ahrefs, Google Analytics).
-
Strong understanding of local search ranking factors.
-
Experience optimizing Google My Business and managing reviews.
-
Knowledge of on-page and off-page SEO best practices.
-
Excellent analytical and reporting skills.
-
Good communication and collaboration abilities.
-
Bachelor’s degree in marketing, communications, or related field preferred.
-
Ability to work independently and manage multiple projects.
-
Passion for helping local businesses grow online.
