Digital Media Planner

Job Description:

Digital Media Planner – Build Strategic Media Plans

The Digital Media Planner plays a key role in crafting strategic media plans that effectively allocate budgets across various digital channels. Your goal is to ensure campaigns reach the right audiences and achieve desired business objectives.

You will analyze detailed audience data, evaluate platform capabilities, and monitor market trends to recommend the most effective media mixes. By understanding how different channels perform, you can balance reach, frequency, and cost-efficiency to maximize campaign impact.

Collaboration is essential in your work. You’ll partner closely with media buyers, creative teams, and clients to align campaign strategies and execution. Your insights help guide media purchasing decisions, ensuring campaigns run smoothly and deliver on expectations.

In this role, you must have a deep understanding of the digital advertising ecosystem, including programmatic, social, search, video, and mobile platforms. Your analytical skills allow you to interpret complex data and translate it into actionable plans.

Creativity also plays a part as you develop innovative approaches to connect with audiences in meaningful ways. You’ll combine data-driven insights with strategic thinking to craft media plans that stand out in crowded markets.

Additionally, you will track campaign performance and adjust plans as needed to optimize results. Your proactive mindset helps identify opportunities to improve targeting, messaging, and budget allocation.

The Digital Media Planner role demands a balance of strategic vision, strong communication, and detail-oriented execution. Your work directly influences the success of digital campaigns and client satisfaction.

This position is vital to the consultancy’s ability to deliver media strategies that drive measurable growth and brand engagement.

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Responsibilities:

• Develop media plans aligned with campaign objectives and budgets.

• Analyze audience demographics and behaviors to target effectively.

• Collaborate with media buyers to execute plans efficiently.

• Monitor media performance and recommend adjustments.

• Stay updated on new digital media platforms and trends.

• Conduct competitive media analysis.

• Coordinate with creative teams to ensure messaging alignment.

• Manage media budgets and forecast spend.

• Prepare media plan presentations for clients.

• Evaluate campaign effectiveness post-launch.

Preferred Qualifications:

• 3+ years experience in digital media planning or buying.

• Strong analytical and strategic thinking skills.

• Knowledge of digital ad platforms and audience targeting tools.

• Experience with media planning software and analytics tools.

• Excellent communication and client-facing skills.

• Ability to multitask and manage deadlines.

• Bachelor’s degree in marketing, advertising, or related field.

• Familiarity with programmatic and social media advertising.

• Detail-oriented and organized.

• Passion for digital marketing and media trends.