Job Description:
Performance Marketing Manager – Drive Paid Growth
The Performance Marketing Manager plays a pivotal role in driving the success of data-driven marketing campaigns designed to maximize customer acquisition and boost revenue growth across multiple digital channels. You will take ownership of the end-to-end strategy, execution, and ongoing optimization of campaigns on platforms such as paid search, social media, affiliate networks, and email marketing.
In this role, you will leverage advanced data analytics and performance metrics to monitor campaign effectiveness closely. By analyzing conversion rates, cost per acquisition, customer lifetime value, and other key indicators, you will identify opportunities to improve return on investment (ROI) and fine-tune targeting, bidding strategies, and creative assets accordingly.
You will collaborate closely with cross-functional teams, including media buyers, creative directors, data analysts, and product managers, to ensure all campaigns are aligned with broader business objectives and brand messaging. Whether leading a dedicated team or coordinating efforts across departments, your leadership ensures smooth communication and effective execution.
A critical part of your role is developing comprehensive reports and dashboards that provide detailed insights into campaign performance, budget utilization, and impact on revenue growth. These reports will guide senior leadership in making informed decisions and shaping future marketing strategies.
You will also stay up-to-date with the latest trends, tools, and best practices in performance marketing, continually exploring innovative techniques and technologies to gain a competitive edge. This includes testing new platforms, implementing automation solutions, and experimenting with attribution models to accurately measure channel effectiveness.
The ideal candidate is both strategic and hands-on, capable of balancing big-picture marketing goals with day-to-day campaign management. Your strong analytical skills, combined with a deep understanding of digital marketing ecosystems, will help drive scalable growth and deliver measurable results for clients.
In summary, the Performance Marketing Manager is essential to orchestrating successful, performance-driven marketing initiatives. Your expertise ensures that campaigns not only reach the right audiences but also convert efficiently, ultimately contributing to the consultancy’s growth and the sustained success of client businesses.
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Responsibilities:
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Develop and implement performance marketing strategies.
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Manage campaigns across multiple paid channels.
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Analyze campaign data and optimize for KPIs.
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Coordinate with creative, analytics, and product teams.
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Manage budgets and allocate spend effectively.
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Lead A/B testing and experimentation efforts.
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Prepare regular performance reports for stakeholders.
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Identify new growth opportunities and channels.
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Oversee team members or external partners.
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Stay updated on industry trends and best practices.
Preferred Qualifications:
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4+ years experience in performance marketing or digital marketing management.
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Strong analytical skills and experience with marketing analytics tools.
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Proficiency in paid media platforms and marketing automation.
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Excellent leadership and project management skills.
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Bachelor’s degree in marketing, business, or related field.
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Ability to manage multiple projects and teams.
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Strong communication and interpersonal skills.
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Experience in budget management and forecasting.
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Knowledge of conversion rate optimization techniques.
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Passion for driving measurable business growth.
